Now, we’re seeing high adoption of because homeowners are demanding it that way. But now they needed it urgently, because they needed to change their house in order to accommodate all these new needs. Homeowners want to know how long it’s going to take, how much it’s going to cost me, who’s going to come to my house, what’s coming next, what it’s going to look like, and how it’s all going to work together. I think the adoption of all these tools and technology became even more critical for both homeowners and professionals. Immediately, despite the shortage in supplies. completely changed how people wanted things now. This was a pivotal moment for embracing tech within the design and renovation space. Contractors and design professionals faced a huge increase in demand and urgency. Closets and kitchen tables turned into new office spaces. People were stuck inside their homes and wanted to leverage the space to accommodate new needs. However, the pandemic forced many contractors to learn to work more efficiently and lean on technology.įurthermore, the home renovation and design industry faced rapid growth. Before the pandemic, design professionals relied heavily on word of mouth referrals, spreadsheets and in-mail invoices. The home renovation and design business faced radical change as COVID-19 pushed the home improvement industry to go remote. Houzz Capitalizes on Radical Changes Due to COVID-19 And this presents a unique opportunity for Houzz stock. Additionally, the growth of the company during the pandemic demonstrated its competitive edge. Houzz offers services that beat the competition. This includes website building and hosting, multimedia production, exclusive analytic tools and listing in Houzz’s directories. In addition, the premium service offers various additional marketing services for professionals. It offers a suite of business management and marketing software solutions that allow users to…Ĭontractors can schedule appointments, control budgets, analyze potential clients and work with remodelers and other professionals on the app. The service is a project and customer management service that helps home professionals stand out, win clients and manage projects efficiently. In addition to other factors like whether a business is family-owned or environmentally friendly.įurthermore, Houzz offers a premium subscription service, Houzz Pro. However, Houzz is unique from other websites because users can filter results based on home-style and budget. And the company has its own marketplace where users can buy and sell various home products, including outdoor and indoor furniture, decor, rugs and lighting. Houzz features a directory of designers, landscapers, inspectors, welders and construction professionals. In addition, it helps connect them with people to hire various home professionals. The site offers a blog with various design ideas depending on the user’s style. Houzz provides home renovation and design ideas by connecting users with ample tools, resources and vendors. Adi Tatarko and her husband Alon Cohen founded the company in 2009 after finding it difficult to find ideas for remodeling their home.Ī website that was once a side project has now evolved into one of the top home design websites. Houzz is an online community of architecture, home improvement, interior design and landscaping professionals. So, when can investors expect Houzz stock? The company is in the preparation stages for its public debut and announced plans to list its stock in 2022. The Houzz IPO is coming to the market soon.
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